Your Cambridgeshire business has recently suffered some negative publicity and you are badly in need of a PR agency to do some damage control. There is no shortage of PR agencies in Cambridgeshire. Because you are in a hurry to find one you may end up choosing the first one that you come across. While this may work, you risk making things worse. It is important to make sure that you choose a PR agency that is up to the task at hand. Before you let them work on your brand make sure to find out the following:
• Have they done damage control in the past? Many PR agencies are not experts in this kind of work – they are better at pushing brands, but not helping them recover when reputations are at stake. Ask for at least 3 companies that they have helped salvage in the past year and then do some research and find out how well their brands are doing.
• It is always best to heave one company handle all your PR – there is no need to have one PR company that is in charge of promoting your grand and another one that does damage control. As you hire a PR company make sure that they are able to handle all publicity.
• Are they able to bring in ne clients through the door? Every time your brand suffers a hit due to bad publicity you lose clients and the only way to remain profitable is to work with a Cambridgeshire firm that can replace the potential sales that you have lost.
• Find out what kind of timeframe it will take to get the damage under control – the longer it takes the worse things are for your business.
One PR company that can do all these things and more is KDM Communications. You can find out how they can help you on their website, http://www.kdm-communications.com/.
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